How to: Recruiting Campaign

talentefinder: Implementing successful recruiting campaigns with a clear concept

A successful recruiting campaign is key to finding top talent in today's competitive landscape. The aim is to attract professionally qualified candidates who match your company's DNA. Find out why talentefinder is the solution for a captivating recruiting campaign to attract the best talent for your team. Three convincing reasons:

Sustainable talent pool
Efficient recruitment
Promising matches

The innovative solution for top talents and recruiters!
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Creativity meets career

The magic behind recruiting campaigns

A recruiting campaign is a strategic initiative aimed at attracting talent for open positions in a company. By using various recruiting channels or target group-oriented messages, the aim is to arouse the interest of potential applicants and improve employer branding.

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Recruiting reloaded with talentefinder

Dating technology meets recruiting

The basic idea behind talentefinder is simple and brilliant: candidates and companies create meaningful profiles and have the opportunity to like or dislike each other using the proven swipe technology from online dating.

Mutual interest leads to a match, which activates real-time communication in the app. The swipe system from talentefinder is your key to identifying the best talent that ideally matches your company's requirements. This makes your recruiting campaign a success!

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More than job offers

Which recruiting channels are there?

With increasing digitalization and an ever-growing range of platforms, the opportunities to reach potential employees have also multiplied. New challenges and current recruiting trends are the result. You can find an overview of the most common channels for recruiting employees here:

Social media

Like job portals, social media platforms enjoy a very wide reach. They offer employers a wonderful opportunity to strengthen their employer branding and reach a large target group.

Reach and visibility
Company presentation
Interactive communication

Recruiting events

A recruiting campaign can be characterized by various events. Intensive and personal contact as well as direct communication with your target group is possible through career fairs and networking events, for example.

Direct approach
Specific target groups
Brand presence and visibility

Job portals

Many people are familiar with LinkedIn, XING and Indeed, and not without reason. Online job portals, just like talentefinder, have a wide reach and make it possible to address many people at the same time.

Filter options
Wide range

Active sourcing

This involves actively searching for and targeting potential talent to find new employees without them necessarily being looking for a job.

Targeted approach
Better accuracy of fit

Talent pools

Databases with contacts of potential and existing employees are referred to as talent pools. In this way, talentefinder offers a large number of potential candidates as a basis for active sourcing in employee recruiting.

Filling vacancies quickly
Quality of applicants

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Talent targeting: Best practices with talentefinder

What characterizes a successful recruiting campaign?

Targeted measures and strategies are an integral part of successful recruiting campaigns. The goal is very simple: to find qualified candidates for open positions. How can talentefinder help?

Target group focus

Every open position has its own requirements and qualifications. With talentefinder, you can reach a wide range of talents, be they freelancers, graduates, young professionals or qualified specialists. You can filter them as you wish and exchange information in teams.

Sustainable talent pool
Search and filter options
Team collaboration

Clear positioning

Your recruiting campaign should reflect the uniqueness and attractiveness of your company, including your values. With talentefinder you can easily create authentic company profiles in corporate design to represent yourself.

Multi-channel approach

The use of various recruiting channels increases your reach and ensures broad visibility. Social recruiting, job walls and recruiting events are just a few examples of how talentefinder can support you.

Smart search technology

Innovative approaches

Creativity, innovation and interactive content keep the user experience high and arouse the interest of potential candidates. talentefinder offers your recruiting campaign a variety of innovative approaches, such as chat and video functions as well as swipe technology or push notifications.

Messages with values

Send a clear message about the career benefits and your company to make your recruitment campaign stand out. Send likes & superlikes to show your interest in potential talent.

Interactive elements

talentefinder increases engagement and participation in your recruiting campaign through swipe technology and direct chat and video call options or the integration of virtual events.

Feedback & customization

That's why talentefinder has a number of analysis and reporting tools that you can use to track the success of your campaign to increase the efficiency of your recruiting campaign and for continuous improvement.

Success story of talent acquisition

An example of a successful recruiting campaign

In a dynamic labor market with constantly new challenges, an unconventional recruiting campaign has succeeded in attracting new employees, increasing employer branding and communicating company values to the outside world.

Starbucks "#tobeapartner" recruiting campaign
With the #tobeapartner campaign, Starbucks has successfully strengthened its employer brand and recruited new employees at the same time. Through visually appealing images and authentic employee stories, the recruiting campaign offers insights into the corporate world. In this way, Starbucks has managed to form an emotional bond between the company and potential applicants, true to the motto that Starbucks is more than just a workplace - it's a community.


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NON-BINDING CONSULTATION APPOINTMENT

Learn more about recruiting campaigns with talentefinder

You want to be unique and stand out from the crowd? We would be happy to show you how to implement a successful recruiting campaign with the help of talentefinder.

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Janna Hahn
German studies
I saw. I can start full-time in March. Preferably as a trainee, of course.
A brief digression

What is a target group?

A target group is primarily the "the particular group of people that an advertisement is intended to reach". This group of people is therefore characterized by similar or identical characteristics.

demographic (e.g. age, gender, place of residence)
socio-economic (e.g. level of education, profession)
psychographic (e.g. values, motivation)
behavior (e.g. media use)

For all careers

Target groups with talentefinder

A well-thought-out recruiting campaign appeals to different target groups. These include experienced professionals, career starters, trainees and interns, students, freelancers, career changers and managers. With the help of talentefinder, you can address each target group with a targeted approach and appropriate message.

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Performance indicators in the recruiting game

What makes your recruiting campaign successful?

Whether your recruiting campaign is successful can be assessed on the basis of the following factors:

Quality of hire

Finding highly qualified candidates is a crucial sign of a successful recruiting campaign effort. Assessing their impact on the company's success over a specific period is part of this process. Our filtering tools and streamlined recruitment methods help discover hidden talents.

Diversity & Inclusion

No matter who you are, the effectiveness of your recruitment can be gauged by the diversity among your applicants. Numerous studies highlight how diverse, inclusive teams enhance company performance, making diversity a vital aspect of recruiting campaigns. talentefinder facilitates matches with promising, qualified individuals.

Time to hire

The duration between posting a job and hiring someone, known as "time to hire," offers insights into the efficiency of your recruiting campaign. talentefinder's efficient procedures, team-based recruitment, and swift information exchange reduce this duration.

Cost per hire

The average cost incurred per hire, termed as "cost per hire," typically covers advertisement, placement fees, travel, accommodation, personnel, and technology expenses. talentefinder provides comprehensive talent management in one platform, delivering time and cost savings for your recruiting campaign.

Offer acceptance rate

The fill rate indicates the percentage of successfully filled job postings from your company. talentefinder's analysis tools offer insights into the effectiveness of your recruiting campaign, revealing your company's attractiveness as an employer and paving the way for continuous enhancements.

Applicant satisfaction

Applicant satisfaction reveals the recruitment experience from the applicants' viewpoint and measures candidate interaction, directly impacting your employer brand. Through direct communication and gamification, talentefinder enhances engagement and satisfaction.

Employer branding

Effective recruiting campaigns not only boosts brand recognition but also fosters long-term employee retention, reducing turnover. Robust company profiles on talentefinder convey a positive image, contributing to improved employer branding and decreased turnover rates when combined with new talent recruiting efforts.

The bill please!

How much does a recruiting campaign cost?

The budget for the talent search is always individual and varies depending on the channel and campaign. The following factors can be decisive when choosing the right budget for your campaign:


Position type: The challenge of filling a specific position can affect the budget. Managers or specialized professionals can mean higher resource consumption and more expenditure.

Target group: The selection of a target group simultaneously influences the range of recruiting channels and therefore also the budget. The larger your target group is, the higher the costs can be to reach it.

Recruiting measures: Social or rather performance recruiting? The options for your recruiting campaign are diverse and the costs depend on your measures.

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Get started and use talentefinder as a Swiss pocket knife for your recruiting campaign!
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